Yes, for most treatments. How we put pricing, hours and an FAQ up front on Skincare by Flora's site, plus an 8-point price menu checklist.
Griffin Schwartz
VP of Operations at HUNTR
Short answer: Yes, for most treatments. A first-time client usually wants three things before calling: what you offer, what it costs and when you're open. When we rebuilt the website for Skincare by Flora, a skin care studio in Coral Springs, Florida, we put "pricing, hours and contact up front." Treatments that need a consultation can still say so instead of showing a number.
Definition: A price-forward treatment menu is a website menu where each service shows its name, a short description and its price (or "by consultation"), in plain text a visitor, Google or an AI assistant can read without calling.
Flora's clients come back because of her expertise and personal approach. Her old website didn't show that. In our case study's words, it was "out of date, hard to read, and didn't make a first-time visitor feel confident booking." The challenge we wrote down at the start: an "outdated website that didn't reflect the quality of her work." [1]
The fix was a full HUNTR redesign "with a clear treatment menu." [1]
Five things, straight from the build list in the case study [1]:
Here's what that looks like on the live site today [2]:
| What a first-time visitor needs | How skincarebyflora.com answers it |
|---|---|
| "How much is a facial?" | "Facials at Flora Skin Care start at $80 for the Acne Facial and the Purifying Facial." Signature Facial $99. Salmon DNA (PDRN) Facial $150. |
| "What about treatments that depend on my skin?" | Microchanneling: "By consultation" ("Price is set at the consultation"). |
| "When can I come in?" | "Tue, Wed, Fri 10–6 · Sat 10–5" in the header, plus a full weekly table. |
| "Where are you?" | The street address in Coral Springs, FL. |
| "How do I book?" | "Call for appointment" buttons and a message form. |
| "I have a question first." | "Questions clients ask," with 13 questions, starting with "How much is a facial in Coral Springs at Flora Skin Care?" |
It answers the first question. A visitor comparing studios on a phone wants a number. If the menu shows one, they don't have to call to find out whether you're in their budget.
It gives search and AI tools something to quote. Notice Flora's first FAQ: "How much is a facial in Coral Springs at Flora Skin Care?" That's the question people type, and the answer sits in the page text. Google says Local Business structured data lets you "tell Google about business hours" and more [3], and Google Business Profile lets businesses list services with "additional details, like descriptions and prices." [4] When the price on your site, your markup and your profile match, there's one clear answer to repeat.
The industry is moving that way. Associated Skin Care Professionals' January 2026 article on price transparency advises: "Publish clear prices: Skip vague terms like 'starting at,' 'as low as,' and 'up to.'" It also notes that New York has filed a bill that would require cosmetologists to disclose service prices. [5] (That bill is a proposal, and ASCP also points out the downsides of rigid rules.)
When the price truly depends on the client. Flora's site handles this honestly: microchanneling is listed "By consultation," and packages are mentioned ("Purchase in advance for discounts") instead of a confusing grid. [2] Showing most prices and clearly labeling the few that need a consult beats hiding them all.
We build the website free, and your monthly plan covers hosting, security and ongoing updates; Foundation starts at $99/month, with a 12-month minimum term (see pricing). Foundation includes 2 content updates per month, which covers routine changes like a new price or treatment. See the full Skincare by Flora case study, how our website service works, or take the free Digital DNA Test to see what your current site is missing.
Will showing prices scare off clients? It filters out people who were never going to book at your price and saves both sides a phone call. For treatments that depend on the client, say "by consultation" instead of hiding the whole menu.
Should I write "starting at" prices? Use a real number when you can. ASCP's advice is to skip vague terms like "starting at," "as low as," and "up to." [5]
Do prices need to be on Google too? It helps. Google Business Profile lets you add services with descriptions and prices. [4] Keep them the same as your website.
Is a booking app enough instead of a website? A booking app handles appointments. A website is where you explain your treatments, show your work, answer questions and give Google and AI tools a page to read. Flora's site does that and books by phone. [2]
How much does a website like Flora's cost with HUNTR? The build is free. Plans start at $99/month for Foundation, with a 12-month minimum term. [6]
Let HUNTR's AI-powered sales and marketing automation help you implement these strategies.
Schedule a Call
Instagram isn't enough for a sports agency. See what HUNTR built for New Hustle Sports: athlete profiles, signings, services, WhatsApp, plus a checklist.
What a locum tenens staffing agency website needs: physician and facility tracks, a job board, scheduling and trust pages. Falcon Locums case study.