Case Study

From Zero Web Presence to a Professional Digital Platform — in Weeks

How Falcon Locums, a boutique locum tenens staffing firm, went from no website to a full multi-audience digital presence that positions them to compete with firms ten times their size.

falconrecruiters.com
Falcon Locums
Physician-first locum tenens staffing
For PhysiciansFor Facilities
Client Snapshot
Client
Falcon Locums
Industry
Healthcare Staffing / Locum Tenens
Location
South Florida
Founded
2024
Challenge
No digital presence — running entirely on referrals and phone outreach
Solution
Full HUNTR website build on a modern stack
Timeline
Weeks from zero to live
The Problem

A world-class team with no way for the world to find them.

Falcon Locums was built by veterans of the locum tenens industry — David Lohmann and Michael Wells — with deep relationships and a physician-first philosophy that sets them apart from the large, impersonal staffing corporations.

The problem: none of that showed online. They had no website, no way for physicians to find open assignments, and no digital credibility when facilities went to vet them. In healthcare staffing, where trust is everything, this was leaving real revenue on the table.

They needed more than a website. They needed a digital platform that could speak to two completely different audiences — physicians looking for flexibility and control over their careers, and healthcare facilities that need credentialed coverage fast — without losing either.

48 hrs
Average time to first placement offer
50+
Physician specialties covered
100%
Credentialing managed end-to-end
1:1
Dedicated advisor for every physician
What HUNTR Built

A dual-audience platform built to convert — for physicians and facilities.

HUNTR designed and built a complete multi-page website for Falcon Locums in weeks. The site had to do two jobs simultaneously: convince physicians that Falcon would advocate for their careers, and convince hospital systems and urgent care facilities that Falcon could deliver credentialed coverage fast.

Physician-facing experience

A dedicated section showing specialties, the credentialing process, job board, and the 1:1 advisor model — speaking directly to what physicians care about: flexibility, transparency, and someone in their corner.

Facility-facing experience

A separate track for hospital administrators and staffing directors, focused on speed (48-hour placement), compliance, and a single point of contact — no call centers, no runaround.

Job board

A live job board where physicians can browse and apply to open locum assignments by specialty and location.

Online scheduling

A direct calendar booking integration so physicians and facilities can get on a call without back-and-forth — reducing friction from first touch to first conversation.

Team and credibility pages

Full team profiles with photos and bios, plus an about page and FAQ — the kind of transparency that builds trust before a single phone call happens.

Investor + employer pages

Additional sections for direct placement, temp-to-perm, and an investor relations page — giving the business room to grow into the site rather than outgrowing it.

Working with Falcon felt completely different — one advisor who actually knew my situation, my preferences, and advocated for the right assignment. I won't use anyone else.
— Physician, Emergency Medicine
The Result

From invisible to credible — a platform built to compound.

Falcon Locums launched with a complete digital presence that positions them as a serious player in a space dominated by large corporations. Physicians can now find them, vet them, and apply — without a single phone call. Facilities can evaluate their credentials, their team, and their process before ever picking up the phone.

The site is built to grow. As Falcon adds placements, client testimonials, and job listings, the platform compounds in value — SEO, referrals, and direct conversions building on each other month over month. That's the HUNTR model: not a static website, but a digital asset that gets smarter every month.

📍

Zero to live in weeks

No website to a full multi-page platform with dual audience targeting, job board, scheduling, and team pages.

📈

Compounding SEO foundation

Built on a modern stack optimized for search from day one — every page structured to rank for locum tenens terms in their target markets.

🎯

Positioned to compete

A boutique firm now presenting with the digital credibility of companies ten times their size — giving physicians and facilities the confidence to choose Falcon.

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