Does a Sports Agency Need a Website If It Already Has Instagram? What We Built for New Hustle Sports

Short answer: Yes. Instagram shows a sports agency's energy, but a website is where players, families and clubs check who you represent, what you do and how to reach you. New Hustle Sports, a basketball agency in Israel, had no website. HUNTR built one with athlete profiles, a signings page and services, and pulls their Instagram onto the site.

Definition: A sports agency website is the agency's verifiable home base: a page per athlete, a record of signings, the services offered and a direct way to make contact, all on a domain the agency owns, with social media feeding into it rather than replacing it.

Why isn't Instagram enough on its own?

Instagram is built for a stream of posts. A club scout or a player's parent usually has narrower questions: Who does this agency represent? Which leagues do they place players in? What services do they offer beyond the contract? How do I reach someone today? On a feed, those answers are scattered across months of posts. On a website, each one has its own page.

New Hustle Sports was in exactly that spot. Our case study puts it plainly: the agency "represents players across Europe and the NCAA, but had no website. Players, families and clubs had no place to see who they represent, what they offer, or how to get in touch."

What did HUNTR build for New Hustle Sports?

• Athlete profiles: "Interactive profile cards with stats and career information."
• Signings page: "Latest signings in one place."
• Services: "Representation, placement, NIL & branding, player development, financial and post-career support."
• Leagues showcase: EuroLeague, NCAA and Israeli Premier League.
• Instagram feed: the agency's Instagram on the site.
• Direct contact: a contact form and WhatsApp.

The live site at newhustlesports.com opens with "Find Your Perfect Fit" and "One of the fastest-growing basketball agencies in Israel," shows a "50+ Athletes" figure with a link to the athletes page, and has a "WhatsApp Us" button and a "Follow Our Journey" section linking to @new_hustle_sports.

What changed, before and after?

The case study doesn't publish traffic or signing numbers, so we won't invent any. The result it reports is qualitative: "From invisible to credible."

How does a website help with Google and AI search?

Search engines and AI assistants answer "who represents this player?" or "basketball agencies in Israel" from pages they can read and attribute. Google's own guidance says, "Something that helps people intuitively understand the E-E-A-T of content is when it's clear who created it" (Google Search Central). A website lets you say clearly who you are and who you represent on pages you control.

Google also documents ProfilePage structured data for "any site where creators (either people or organizations) share first-hand perspectives," and lists "An employee page on a company website" among valid uses (Google Search Central). Check that guide before marking up athlete pages, since its rules are about who created the content on the page.

The Agency Home Base Checklist (on page + downloadable PDF)

1. One page or profile card per athlete, with position, stats and career history.
2. A signings page, updated every time you announce one.
3. A list of the leagues and levels you place players in.
4. A services page in plain words (representation, placement, NIL, development, life after playing).
5. A contact method people in your market actually use (for New Hustle Sports: WhatsApp plus a form).
6. Your Instagram shown on the site, so new posts keep the site feeling current.
7. A clear "about us" with the people behind the agency.
8. Works well on a phone: parents and players will mostly check it there.
9. Your own domain name, so the address stays yours if a platform changes.
10. Pages written as answers to the questions players and clubs ask, so Google and AI tools can quote them.

What does a site like this cost with HUNTR?

The build is free; you pay a monthly plan. Per our pricing page: Foundation is $99/month (up to 5 pages), Visibility $299/month (up to 10 pages, local SEO and AEO for ChatGPT, Gemini and Perplexity) and Growth Engine $499/month (up to 15 pages). Every plan has a 12-month minimum term, and sites go live in 2 to 4 weeks. See the FAQ for the details.

Frequently asked questions

Can a sports agency just use a link-in-bio page instead of a website? It's a start, but it doesn't give each athlete, signing and service its own page that search engines and AI tools can read and attribute to you.

What pages does a small sports agency need first? Home, athletes, signings, services and contact. That's the core New Hustle Sports launched with.

Should we stop posting on Instagram once we have a website? No. Keep posting. Showing the feed on the site keeps it current, and the site holds the information a feed can't organize.

How do we keep athlete profiles up to date? Update a profile when a season ends or a player signs. On HUNTR plans, content updates are included each month (2, 4 or unlimited depending on the plan).

Does HUNTR only build for agencies in Florida? No. HUNTR is based in Deerfield Beach, Florida, and New Hustle Sports is in Israel.

Want to know what your site is missing? Start with HUNTR's free Digital DNA Test.

Sources

• HUNTR, New Hustle Sports case study
• New Hustle Sports homepage
• Google Search Central, Creating helpful content
• Google Search Central, ProfilePage structured data
• HUNTR, Pricing · FAQ