Temp. Events & Clienteling Manager (1 Year Contract)

Temporary Richemont in Sales & Marketing Email Job
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Job Description

Panerai is a high-end status sports watch brand that operates in a niche segment, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.
The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.

Roles & Responsibilities:

EVENTS

  • Develop and implement calendar strategy of regional events aligned with product launches plan & marketing objectives
  • Plan event from start to finish according to requirements, target audience and sales objectives in line with calendar, briefs to agencies in coordination with HQ guidelines.
  • Be the key contact of all stakeholders: headquarter, agency, partners
  • Source and coordinate all operations with vendors and suppliers. Ensure best resources are selected keeping the highest quality as per Panerai standards.
  • Provide/refurbish necessary tools for displays for events. Maintain inventory and refurbish events material
  • Reports & Budget:
  • Adhere to budgets on projects handled. Coordinate all necessary invoicing between suppliers and Finance department
  • Competitive review
  • Guarantee timely and thorough post-event reports. Measure results and ROI
  • Coordinate with necessary teams on required permits, validations…etc

 

CRM & CLIENTELING

  • Building a clienteling calendar that supports sales ambassadors on maintaining profitable relationships with customers from different segments.
  • Establishing workflows and standards for data capture in CRM tools
  • Monthly CRM reports (including analysis, visibility figures & competitive review) are communicated
  • Plan & execute retail activations.
  • Monitor & track CRM KPIs (client retention, client upgrade, client acquisition)
  • On-going training & coaching of sales ambassadors on how to use the CRM tools
  • Overseeing the relationship with customers handled by the sales team
  • Knowing your competition and strategizing accordingly
  • Manage & build client gifting strategy (gift with purchase, special occasions etc.)

 

PROFILE

  • Min 5 years of experience as Event Manager preferably in luxury retail or 5 star hospitality (Essential)
  • Knowledge of KPIs and marketing techniques for event management
  • Outstanding communication and negotiation ability
  • Excellent project management and organizational skills
  • Technical and production knowledge on product display directives
  • Data Analytics/strong analytical skills with knowledge in CRM segmentation & direct marketing (Preferred)
  • A knack for problem-solving
  • Customer-service orientation
  • Excellent communication skills and relationship management with suppliers, vendors and other third parties.
  • Team player with leadership skills
  • Results oriented
  • Good understanding of the policies from the authorities
  • University degree (min. Bachelor’s degree holder)

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