Sectors Beauty Services
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With more than 475 salons across 48 countries, CEO, OBE and co-founder Toni Mascolo and his brother Guy started TONI&GUY back in 1963 with a single salon in Clapham, London.
With a large rent to pay, it was a struggle to survive. Having inherited some busy stylists from the original salon, including a young Pauline O’Donnell (later to be Mascolo, when she marries Toni in 1970), helped to boost the salon’s business, which quickly gained momentum. The brothers’ early promotional activity included leaflet drops in the local area advertising their ‘Italian style’.
A time of extreme change in youth culture, the 1960’s saw an explosion in fashion as attitudes were changing. TONI&GUY offered a unisex service in contrast to the traditional culture of salons and barbershops that were unable to cope with the new graphic shapes for women and men’s longer styles. By the end of 1964 the salon was fully booked and the brothers realised that they were destined for bigger things.