Sectors Retail & Distribution
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Giordano embodies the contemporary lifestyle choices – simplicity in design and quality in substance. Its total commitment to superior service, excellent quality and great value has enabled the company to successfully execute its multiple-market and multiple-brand strategy.
Giordano today is one of the top five clothing retailers in the whole Arab region. The brand’s merchandise mix of relaxed and smart casuals has proven popular for all age groups and nationalities, demonstrating the global appeal for the brand.
The heart of the Giordano system is that it is totally customer responsive. Information, speed and simplicity are the key components driving the entire operation.
Giordano’s brand philosophy is modern simplicity and style – where less is more and a style that accentuates and enhances an individual’s inner beauty through modern, classic and timeless clothes. In an industry constantly adapting to changing trends that result in rising production costs, Giordano has developed a flexible approach to fashion retailing.
Giordano’s Office in the Middle East
Our office in Dubai, United Arab Emirates – Giordano Middle East FZE (Free Zone Establishment), was established in 1993 as a 100 % subsidiary of Giordano International and provides strategic support, logistics, and management to Giordano’s franchise partners across the region and is also responsible for Giordano’s Expansion and Franchising across the Globe.
Giordano was recently listed as one of the Top 100 Companies Making a Difference in the Arab World by the prestigious Forbes magazine. The company also received the 2013 Global Emerging Market Retailer of the Year award in London, UK from Retail and Leisure International (RLI).